Our Story

Rasa Hospitality - Management & Development, is a Bangkok-based hospitality group that owns, develops and manages hotels & resorts in Thailand.

In 2013 Chairman Kemchai Rasanon and Managing Director Michael S. Howard founded Rasa Hospitality to meet the need for professional management of their growing portfolio of owned properties.

In 2005 the parent company opened the first privately held Buri Rasa Village Resort on Chaweng Beach, Koh Samui and since has established successful resorts in popular tourist destinations in Thailand. It also serves as the owner’s representative of the 5-star resort Anantara Rasanon Koh Phangan Villas owned by Kemchai Rasanon.

Based on the successful development of the Buri Rasa Village Resorts and the engagement in management contracts with private hotel owners, the group has launched a brand strategy to expand their portfolio offering professional management services.

Planned growth of the portfolio in key destinations is focused on Boutique & Lifestyle brands.
• Buri Rasa Resorts & Hotels – Where tradition is celebrated
• Rasa Collection - Unconventional & individual hotels with a story to tell

Rasa Hospitality regards itself as the perfect partner for hotel owners in search of experienced operators, delivering an exceptional guest experience and achieving the best possible returns on the investment. The group is actively seeking joint venture and management partnerships with existing or new build hotels ranging in size from 40 – 150 rooms and villas, with a minimum annual turnover of 60M THB.


Develop and manage a unique hotel network fostering successful partner relationships built on trust and understanding.

Provide expertise to create the best guest experience for the hotels, career development for the associates, and sustainable profits for the owners.



Creating a line of unique brands to become the best choice for hotel investors and owners who wish to engage in management agreements with an experienced and successful Thai hospitality company with a proven track record of success.



Kemchai Rasanon
Co-founder & Chairman

Kemchai Rasanon has more than 40 years of business experience to utilize as an advisor to the Rasa Hospitality team. Having served on the boards of banks and investment and securities companies, he has also developed more than 50 properties in the commercial, residential and hospitality sectors. This experience sets the tone for his direction of cautious expansion and development, minimizing the risk for the company and all partners.

Michael S. Howard
Co-founder & Managing Director

Michael Howard has been working in Thailand since 2003 and has more than 25 years of experience working with brands ranging from Hyatt and Renaissance to Leading Hotels of The World. In Thailand, Michael has served as General Manager, Chief Operating Officer and Vice President of Sales & Marketing before co-founding Rasa Hospitality. As the co-founder & managing director of Rasa Hospitality, Michael guides all aspects of the group while always maintaining continual contact with the resorts, associates and guests.

Corporate Team



Our Brands

Rasa Hospitality operates three brands in Thailand. The corporate identity of each brand aims at creating a specific awareness of the different styles and services we provide.



Unique – Inspiring

Rasa Collection is our brand promoting unique, unusual and truly inspiring hotels & resorts, all with a story to be told.

: Under the roof of Rasa Collection offers memorable projects in all sizes and service levels in a brand that truly enhances the hotel’s personality and story.
: To provide a brand for owners and developers of hotels in need of an operator with a vision for being different.
: Pai, Moncham


Rasa Hospitality is a group of passionate hospitality professionals and resort owners offering flexible, cooperative and custom-made hospitality solutions with a full range of services for hotels under its management.


We set up pre-opening teams and work closely with the project teams to ensure smooth hotel completion and owner understanding.

Our team is experienced to take over existing properties and convert them into any one of our brands within an established time frame.

We recruit the right people to manage our hotels and deliver our messages.

We constantly monitor the hotel’s performance with monthly P&L Statements and forecasts, conduct owner meetings and keep in regular contact with our hotel managers.


In an increasingly competitive global marketplace, attracting and retaining the right kind of talent is central for a hotel to be successful. We provide Human Resources expertise and a recruitment network :

Understand employer branding by developing an employee culture
Conduct regular training
Performance evaluation
Career development
Reward and recognition programs
Talent search and recruitment channels


We have an experienced Sales & Marketing team with excellent relationships to third-party distribution channels and to traditional tour operators, all with a focus on direct sales.

With our revenue management team, we maximize room revenue yields and market share.

We provide synergies by participating in Trade Shows and Sales Calls


Our finance team supports hotels with strategic business planning, budgeting, cash flow forecasting, producing and analyzing financial and operational KPIs, auditing and cost control.

Our Finance Team supports the hotels in
Strategic business planning
Cash flow forecasting
Cost control
Preparing financial and operational KPIs
Monthly P&L and financial reporting to owners


Rasa HMC Partner Co, Ltd.

Address :
555 Rasa Tower 27th Floor, Phaholyothin Road, Chatuchak, Bangkok, 10900 Thailand
Phone :
+66 (0) 2937 0181

For Information about management and development partnerships please contact us.

Email :
[email protected]

General Inquiries

Email :
[email protected]