Our Story

Rasa Hospitality - Management & Development, is a Bangkok-based hospitality group that owns, develops and manages hotels & resorts in Thailand.

In 2005 a subsidiary company of Rasa Hospitality opened the first privately held Buri Rasa Village Resort on Chaweng Beach, Koh Samui and since has established successful resorts in popular tourist destinations in Thailand. It also serves as the owner’s representative of the 5-star resort Anantara Rasanon Koh Phangan Villas owned by Kemchai Rasanon & family.

In 2013 Chairman Kemchai Rasanon and Co-founder Michael S. Howard founded Rasa Hospitality to meet the need for professional management of their growing portfolio of owned properties. Based on the successful development of the Buri Rasa Village Resorts and the engagement in management contracts with private hotel owners, the group has launched a brand strategy to expand their portfolio offering professional management services. One of Rasa Hospitality’s standout third-party achievements is Onsen @ Moncham, which the group professionally managed from 2018 to 2025. Rasa played a key role in finalizing development, crafting a distinctive market positioning, and providing full-service turnkey operations for seven years resulting in consistently strong performance and successful expansion.

Buri Rasa Village Phangan - Ocean Front Deluxe
Buri Rasa

Planned growth of the portfolio in key destinations is focused on Boutique & Lifestyle brands.

  • • Buri Rasa Resorts & Hotels – Where tradition is celebrated
  • • Rasa Collection - Unconventional & individual hotels with a story to tell

Rasa Hospitality regards itself as the perfect partner for hotel owners in search of experienced operators, delivering an exceptional guest experience and achieving the best possible returns on the investment. The group is actively seeking joint venture and management partnerships with existing or new build hotels ranging in size from 40 – 150 rooms and villas, with a minimum annual turnover of 60M THB.

Vision

Vision

Develop and manage a unique hotel network fostering successful partner relationships built on trust and understanding. Provide expertise to create the best guest experience for the hotels, career development for the associates, and sustainable profits for the owners.

Mission

Mission

Creating a line of unique brands to become the best choice for hotel investors and owners who wish to engage in management agreements with an experienced and successful Thai hospitality company with a proven track record of success.

Founders

Kemchai Rasanon

Kemchai Rasanon

Co-founder
Acharaporn Siriphaivan

Acharaporn Siriphaivan

Co-founder
Michael S. Howard

Michael S. Howard

Co-founder

BOARD OF DIRECTORS

Rapi Pinijchob
Rapi Pinijchob
Chief Executive Officer
Wikunya Asavanich
Wikunya Asavanich
Deputy Chief Executive Officer
WArpakorn Suntornpojn
Arpakorn Suntornpojn
Head of Business Development

Management

Samanya Charoen
Samanya Charoen
Head of Commercial
Donlaya Wesaratcha
Donlaya Wesaratcha
Revenue Manager
Sudawadee Wannakit
Sudawadee Wannakit
Marketing Manager
Suda Pholwattana
Suda Pholwattana
Accounting Manager
Suttinun Thantong
Suttinun Thantong
Reservation Manager
Nantaporn Purananant
Nantaporn Purananant
Executive Assitant

Milestones

Key Events in Our History

Milestones

Our Brands

Buri Rasa
Buri Rasa Hotels & Resorts
Buri Rasa Hotels & Resorts
Buri Rasa Hotels & Resorts

Tradition & Thai Hospitality

The Buri Rasa Village brand represents unique upscale Boutique hotels focused on cultural tradition and architecture by implementing local elements in design and service. The landscape, architecture and interiors portray the feeling of a Thai Village targeting travelers in search of the intimacy of a small hotel, coupled with cultural connections and personalized services.

Positioning: Upscale luxury resorts for travelers seeking authentic local experiences.

Mmission: To stay true to our core values and culture statement while expanding our brand with motivated partners.

Locations: Koh Samui, Koh Phangan

Rasa Collection
Rasa Collection
Rasa Collection
Rasa Collection

Unique - Inspiring

Rasa Collection is our brand promoting unique, unusual and truly inspiring hotels & resorts, all with a story to be told.

www.paivillage.com

Positioning: Under the roof of Rasa Collection offers memorable projects in all sizes and service levels in a brand that truly enhances the hotel's personality and story.

Mission: To provide a brand for owners and developers of hotels in need of and operator with a vision for being different.

Locations Pai

Services

Rasa Hospitality is a group of passionate hospitality professionals and resort owners offering flexible, cooperative and custom-made hospitality solutions with a full range of services for hotels under its management.

Services

TURNKEY 3RD PARTY HOTEL & RESORT MANAGEMENT

We set up pre-opening teams and work closely with the project teams to ensure smooth hotel completion and owner understanding.Our team is experienced to take over existing properties and convert them into any one of our brands within an established time frame. We recruit the right people to manage our hotels and deliver our messages.We constantly monitor the hotel's performance with monthly P&L Statements and forecasts, conduct owner meetings and keep in regular contact with our hotel managers.

Management and Operation
Management & Operation
Human Resources
Human Resources
Sales and Marketing
Sales & Marketing
Finance
Finance
Co-Working

In an increasingly competitive global marketplace, attracting and retaining the right kind of talent is central for a hotel to be successful. We provide Human Resources expertise and a recruitment network. Under stand employer branding by developing an associate culture

We have an experienced Commercial Team with expertise in sales, marketing, PR, social media management and revenue management with excellent relationships to third-party distribution channels and to traditional tour operators, all with a focus on direct sales.With our revenue management team, we maximize room revenue yields and market share. We provide synergies by participating in Trade Shows and Sales Calls as needed.

Operationally we are experts as we look at not only the performance from GOR or GOP, but a more holistic approach from Guest Satisfaction to Employee Satisfaction to Cost Control to Cash Flow.

Business
The Rasa Hospitality

Promise

  • Expert financial management based on proven success as resort owners
  • Proven ability to improve return on investment
  • Dynamic and fresh management team with a skilled core team of directors
  • Experienced leader in hospitality operations with core competencies in sales, reveneue management, cost coantrols and guest satisfaction
  • Internationally versed sales and marketing team
  • Personalized attention and customized win-win contract structure

Contact

Rasa HMC Partner Co., LTD.

Address: RASA ONE, Tower A, 555 Phaholyothin Road, 27th Floor, Chatuchak, Bangkok 10900, Thailand
Phone: +66 (0) 2937 0181

For information about management and development partnerships

Please contact us.
Email: [email protected]

General Inquiries
Email: [email protected]