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Our Story
Rasa Hospitality - Management & Development, is a Bangkok-based hospitality group that owns, develops and manages hotels & resorts in Thailand.
In 2005 a subsidiary company of Rasa Hospitality opened the first privately held Buri Rasa Village Resort on Chaweng Beach, Koh Samui and since has established successful resorts in popular tourist destinations in Thailand. It also serves as the owner’s representative of the 5-star resort Anantara Rasanon Koh Phangan Villas owned by Kemchai Rasanon & family.
In 2013 Chairman Kemchai Rasanon and Managing Director Michael S. Howard founded Rasa Hospitality to meet the need for professional management of their growing portfolio of owned properties. Based on the successful development of the Buri Rasa Village Resorts and the engagement in management contracts with private hotel owners, the group has launched a brand strategy to expand their portfolio offering professional management services. Current success outside of the group includes Onsen @ Moncham which the firm helped finalize the building process, market positioning and turnkey management for five years running. The group also oversaw recent expansions.
Planned growth of the portfolio in key destinations is focused on Boutique & Lifestyle brands.
- • Buri Rasa Resorts & Hotels – Where tradition is celebrated
- • Rasa Collection - Unconventional & individual hotels with a story to tell
Rasa Hospitality regards itself as the perfect partner for hotel owners in search of experienced operators, delivering an exceptional guest experience and achieving the best possible returns on the investment. The group is actively seeking joint venture and management partnerships with existing or new build hotels ranging in size from 40 – 150 rooms and villas, with a minimum annual turnover of 60M THB.
Vision
Develop and manage a unique hotel network fostering successful partner relationships built on trust and understanding. Provide expertise to create the best guest experience for the hotels, career development for the associates, and sustainable profits for the owners.
Mission
Creating a line of unique brands to become the best choice for hotel investors and owners who wish to engage in management agreements with an experienced and successful Thai hospitality company with a proven track record of success.
Management
Michael S. Howard
Managing Director
Samanya Charoen
Marketing & Sales Manager
Donlaya Wesaratcha
Cluster E-Commerce Manager
Nuengnut Chueakhaek
Assistant Reservation Manager
Prakairung Puengpanwuth
Marketing & Brand Executive
Board of Directors & Advisory
Rapi Pinijchob
Chief Executive Officer
Wikunya Asavanich
Deputy Chief Executive Officer
Founders
Kemchai Rasanon
Co-founder
Kemchai Rasanon has more than 40 years of business experience to utilize as an advisor to the Rasa Hospitality team. Having served on the boards of banks and investment and securities companies, he has also developed more than 50 properties in the commercial, residential and hospitality sectors. This experience sets the tone for his direction of cautious expansion and development, minimizing the risk for the company and all partners.
Michael S. Howard
Co-founder
Michael Howard has been working in Thailand since 2003 and has more than 25 years of experience working with brands ranging from Hyatt and Renaissance to Leading Hotels of The World. In Thailand, Michael has served as General Manager, Chief Operating Officer and Vice President of Sales & Marketing before co-founding Rasa Hospitality. As the co-founder & managing director of Rasa Hospitality, Michael guides all aspects of the group while always maintaining continual contact with the resorts, associates and guests.
Milestones
Key Events in Our History
Our Brands
Buri Rasa Hotels & Resorts
Tradition & Thai Hospitality
The Buri Rasa Village brand represents unique upscale Boutique hotels focused on cultural tradition and architecture by implementing local elements in design and service. The landscape, architecture and interiors portray the feeling of a Thai Village targeting travelers in search of the intimacy of a small hotel, coupled with cultural connections and personalized services.
Positioning: Upscale luxury resorts for travelers seeking authentic local experiences.
Mmission: To stay true to our core values and culture statement while expanding our brand with motivated partners.
Locations: Koh Samui, Koh Phangan
Rasa Collection
Unique - Inspiring
Rasa Collection is our brand promoting unique, unusual and truly inspiring hotels & resorts, all with a story to be told.
www.paivillage.com | www.onsenmoncham.com
Positioning: Under the roof of Rasa Collection offers memorable projects in all sizes and service levels in a brand that truly enhances the hotel's personality and story.
Mission: To provide a brand for owners and developers of hotels in need of and operator with a vision for being different.
Locations Pai, Moncham
Services
Rasa Hospitality is a group of passionate hospitality professionals and resort owners offering flexible, cooperative and custom-made hospitality solutions with a full range of services for hotels under its management.
TURNKEY 3RD PARTY HOTEL & RESORT MANAGEMENT
We set up pre-opening teams and work closely with the project teams to ensure smooth hotel completion and owner understanding.Our team is experienced to take over existing properties and convert them into any one of our brands within an established time frame. We recruit the right people to manage our hotels and deliver our messages.We constantly monitor the hotel's performance with monthly P&L Statements and forecasts, conduct owner meetings and keep in regular contact with our hotel managers.
Management & Operation
Human Resources
Sales & Marketing
Finance
In an increasingly competitive global marketplace, attracting and retaining the right kind of talent is central for a hotel to be successful. We provide Human Resources expertise and a recruitment network. Under stand employer branding by developing an associate culture
We have an experienced Commercial Team with expertise in sales, marketing, PR, social media management and revenue management with excellent relationships to third-party distribution channels and to traditional tour operators, all with a focus on direct sales.With our revenue management team, we maximize room revenue yields and market share. We provide synergies by participating in Trade Shows and Sales Calls as needed.
Operationally we are experts as we look at not only the performance from GOR or GOP, but a more holistic approach from Guest Satisfaction to Employee Satisfaction to Cost Control to Cash Flow.
The Rasa Hospitality
Promise
- Expert financial management based on proven success as resort owners
- Proven ability to improve return on investment
- Dynamic and fresh management team with a skilled core team of directors
- Experienced leader in hospitality operations with core competencies in sales, reveneue management, cost coantrols and guest satisfaction
- Internationally versed sales and marketing team
- Personalized attention and customized win-win contract structure
Contact
Rasa HMC Partner Co., LTD.
Address: 555 Rasa Tower 27th Floor, Phaholyothin Road, Chatuchak, Bangkok, 10900 Thailand
Phone: +66 (0) 2937 0181
For information about management and development partnerships
Please contact us.
Email: [email protected]
General Inquiries
Email: [email protected]
Our Story
Rasa Hospitality - Management & Development, is a Bangkok-based hospitality group that owns, develops and manages hotels & resorts in Thailand in 2005 a subsidiary company of Rasa Hospitality opened the first privately held Buri Rasa Village Resort on Chaweng Beach, Koh Samui and since has established successful resorts in popular tourist destinations in Thailand. It also serves as the owner's representative og the 5-star resort Anantara Rasanon Koh Phangan Villas owned by Kemchai Rasanon & family.
In 2013 Chairman Kemchai Rasanon and Managing Director Michael S. Howard founded Rasa Hospitality to meet the need for professional management of their growing portfolio of owned properties. Based on the successful development of the Buri Rasa Village Resorts and the engagement in management contracts with private hotel owners, the group has launched a brand strategy to expand their portfolio offering professional management services. Current success outside of the group includes Onsen @ Moncham which the firm helped finalize the building process, market positioning and turnkey management for five years running. The group also oversaw recent expansions. Planned growth of the portfolio in key destinations is focuses on Boutique & Lifestyle brands
Vision
Buri Rasa Village Samui is a true oasis in the heart of Chaweng Beach, the most popular destination on the island of Koh Samui. This romantic beachfront resort combines traditional Thai design and award-winning hospitality offering a relaxed holiday experience.
Mission
Creating a line of unique brands to become the best choise for hotel investors and owners who wish to engage in management agreements with an experienced and successful Thai hospitality company with a proven track record of success.
Founders
Kemchai Rasanon
Co-Founder & Chairman
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Kemchai Rasanon
Co-Founder & Chairman
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Rasa Hospitality - Management & Development, is a
Bangkok-based hospitality group that owns, develops and manages hotels & resorts in
Thailand.
In 2013 Chairman Kemchai Rasanon and Managing Director Michael S. Howard founded Rasa
Hospitality to meet the need for professional management of their growing portfolio of owned
properties.
In 2005 the parent company opened the first privately held Buri Rasa Village Resort on Chaweng
Beach, Koh Samui and since has established successful resorts in popular tourist destinations in
Thailand. It also serves as the owner’s representative of the 5-star resort Anantara Rasanon Koh
Phangan Villas owned by Kemchai Rasanon.
Based on the successful development of the Buri Rasa Village Resorts and the engagement in
management contracts with private hotel owners, the group has launched a brand strategy to
expand their portfolio offering professional management services.
Planned growth of the portfolio in key destinations is focused on Boutique & Lifestyle
brands.
• Buri Rasa Resorts & Hotels – Where tradition is celebrated
• Rasa Collection - Unconventional & individual hotels with a story to tell
Rasa Hospitality regards itself as the perfect partner for hotel owners in search of experienced
operators, delivering an exceptional guest experience and achieving the best possible returns on
the investment. The group is actively seeking joint venture and management partnerships with
existing or new build hotels ranging in size from 40 – 150 rooms and villas, with a minimum
annual turnover of 60M THB.
VISION
Develop and manage a unique hotel network fostering successful partner
relationships built on trust and understanding.
Provide expertise to create the best guest experience for the hotels, career
development for the associates, and sustainable profits for the owners.
MISSION
Creating a line of unique brands to become the best choice for hotel investors
and owners who wish to engage in management agreements with an experienced and successful
Thai hospitality company with a proven track record of success.
VISION
&
MISSION
THE LEADERSHIP TEAM
EXECUTIVE TEAM
Kemchai Rasanon
Co-founder & Chairman
Kemchai Rasanon has more than 40 years of business experience to utilize as an advisor to the Rasa Hospitality team. Having served on the boards of banks and investment and securities companies, he has also developed more than 50 properties in the commercial, residential and hospitality sectors. This experience sets the tone for his direction of cautious expansion and development, minimizing the risk for the company and all partners.
Michael S. Howard
Co-founder & Managing Director
Michael Howard has been working in Thailand since 2003 and has more than 25 years of experience working with brands ranging from Hyatt and Renaissance to Leading Hotels of The World. In Thailand, Michael has served as General Manager, Chief Operating Officer and Vice President of Sales & Marketing before co-founding Rasa Hospitality. As the co-founder & managing director of Rasa Hospitality, Michael guides all aspects of the group while always maintaining continual contact with the resorts, associates and guests.
Milestones
Our Brands
Rasa Hospitality operates three brands in Thailand. The corporate identity of each brand aims at creating a specific awareness of the different styles and services we provide.
- Positioning
- : Upscale luxury resorts for travelers seeking authentic local experiences.
- Mission
- : To stay true to our core values and culture statement while expanding our brand with motivated partners.
- Locations
- : Koh Samui, Koh Phangan
RASA COLLECTION
Unique – Inspiring
Rasa Collection is our brand promoting unique, unusual and truly inspiring hotels &
resorts, all with a story to be told.
www.onsenmoncham.com
- Positioning
- : Under the roof of Rasa Collection offers memorable projects in all sizes and service levels in a brand that truly enhances the hotel’s personality and story.
- Mission
- : To provide a brand for owners and developers of hotels in need of an operator with a vision for being different.
- Locations
- : Pai, Moncham
Services
Rasa Hospitality is a group of passionate hospitality professionals and resort owners offering flexible, cooperative and custom-made hospitality solutions with a full range of services for hotels under its management.
MANAGEMENT & OPERATION
We set up pre-opening teams and work closely with the project teams to ensure smooth
hotel completion and owner understanding.
Our team is experienced to take over existing properties and convert them into any one
of our brands within an established time frame.
We recruit the right people to manage our hotels and deliver our messages.
We constantly monitor the hotel’s performance with monthly P&L Statements and forecasts,
conduct owner meetings and keep in regular contact with our hotel managers.
HUMAN RESOURCES
In an increasingly competitive global marketplace, attracting and retaining the right
kind of talent is central for a hotel to be successful. We provide Human Resources
expertise and a recruitment network :
Understand employer branding by developing an employee culture
Conduct regular training
Performance evaluation
Career development
Reward and recognition programs
Talent search and recruitment channels
SALES & MARKETING
We have an experienced Sales & Marketing team with excellent relationships to
third-party distribution channels and to traditional tour operators, all with a focus on
direct sales.
With our revenue management team, we maximize room revenue yields and market
share.
We provide synergies by participating in Trade Shows and Sales Calls
FINANCE
Our finance team supports hotels with strategic business planning, budgeting, cash flow
forecasting, producing and analyzing financial and operational KPIs, auditing and cost
control.
Our Finance Team supports the hotels in
Strategic business planning
Budgeting
Cash flow forecasting
Cost control
Preparing financial and operational KPIs
Auditing
Monthly P&L and financial reporting to owners
Contact
Rasa HMC Partner Co, Ltd.
- Address :
- 555 Rasa Tower 27th Floor, Phaholyothin Road, Chatuchak, Bangkok, 10900 Thailand
- Phone :
- +66 (0) 2937 0181
-
For Information about management and development partnerships please contact us.
- Email :
- [email protected]
-
General Inquiries
- Email :
- [email protected]