Our Story

Rasa Hospitality - Management & Development, is a Bangkok-based hospitality group that owns, develops and manages hotels & resorts in Thailand.

In 2013 Chairman Kemchai Rasanon and Managing Director Michael S. Howard founded Rasa Hospitality to meet the need for professional management of their growing portfolio of owned properties.

In 2005 the parent company opened the first privately held Buri Rasa Village Resort on Chaweng Beach, Koh Samui and since has established successful resorts in popular tourist destinations in Thailand. It also serves as the owner’s representative of the 5-star resort Anantara Rasanon Koh Phangan Villas owned by Kemchai Rasanon.

Based on the successful development of the Buri Rasa Village Resorts and the engagement in management contracts with private hotel owners, the group has launched a brand strategy to expand their portfolio offering professional management services.

Planned growth of the portfolio in key destinations is focused on Boutique & Lifestyle brands.
• Buri Rasa Resorts & Hotels – Where tradition is celebrated
• Rasa Collection - Unconventional & individual hotels with a story to tell

Rasa Hospitality regards itself as the perfect partner for hotel owners in search of experienced operators, delivering an exceptional guest experience and achieving the best possible returns on the investment. The group is actively seeking joint venture and management partnerships with existing or new build hotels ranging in size from 40 – 150 rooms and villas, with a minimum annual turnover of 60M THB.

VISION

Develop and manage a unique hotel network fostering successful partner relationships built on trust and understanding.

Provide expertise to create the best guest experience for the hotels, career development for the associates, and sustainable profits for the owners.

MISSION

Creating a line of unique brands to become the best choice for hotel investors and owners who wish to engage in management agreements with an experienced and successful Thai hospitality company with a proven track record of success.

VISION
&
MISSION

EXCECUTIVE TEAM

Kemchai Rasanon
Co-founder & Chairman

Kemchai Rasanon has more than 40 years of business experience to utilize as an advisor to the Rasa Hospitality team. Having served on the boards of banks and investment and securities companies, he has also developed more than 50 properties in the commercial, residential and hospitality sectors. This experience sets the tone for his direction of cautious expansion and development, minimizing the risk for the company and all partners.

Michael S. Howard
Co-founder & Managing Director

Michael Howard has been working in Thailand since 2003 and has more than 25 years of experience working with brands ranging from Hyatt and Renaissance to Leading Hotels of The World. In Thailand, Michael has served as General Manager, Chief Operating Officer and Vice President of Sales & Marketing before co-founding Rasa Hospitality. As the co-founder & managing director of Rasa Hospitality, Michael guides all aspects of the group while always maintaining continual contact with the resorts, associates and guests.

Milestones

Our Brands

Rasa Hospitality operates three brands in Thailand. The corporate identity of each brand aims at creating a specific awareness of the different styles and services we provide.

Buri Rasa Hotels & Resorts

– Tradition & Thai Hospitality –

The Buri Rasa Village brand represents unique upscale Boutique hotels focused on cultural tradition and architecture by implementing local elements in design and service. The landscape, architecture and interiors portray the feeling of a Thai Village targeting travelers in search of the intimacy of a small hotel, coupled with cultural connections and personalized services.

Positioning

: Upscale luxury resorts for travelers seeking authentic local experiences.

Mission

: To stay true to our core values and culture statement while expanding our brand with motivated partners.

Locations

: Koh Samui, Koh Phangan

RASA COLLECTION

Unique – Inspiring

Rasa Collection is our brand promoting unique, unusual and truly inspiring hotels & resorts, all with a story to be told.

www.paivillage.com
www.ruencomein.com
www.onsenmoncham.com

Positioning

: Under the roof of Rasa Collection offers memorable projects in all sizes and service levels in a brand that truly enhances the hotel’s personality and story.

Mission

: To provide a brand for owners and developers of hotels in need of an operator with a vision for being different.

Locations

: Pai, Moncham